We all love a tasty takeaway. No matter whether it is at the end of a long day at work or the Saturday night when we simply cannot face cooking, enjoying restaurant-quality food at home is a popular treat. For restaurants, offering take-out options is a fantastic way of boosting profits and brand awareness. Takeaway food is not a new invention and has been successfully utilized by businesses for decades, but in recent years there has been a sharp rise in the use of third-party apps. However, while these apps make things incredibly convenient for end uses looking to order their favorite dish, it is seeing profit margins for restaurants reduce as these apps charge up to 30% on each order!
How Curbside Pickup Can Boost Restaurants
Offering curbside pickup allows restaurants and businesses to boost their profit margins by reducing the fees they have to pay to third-party delivery apps. There are many benefits to incorporating the option into your business, including:
- Additional Revenue
One of the most significant benefits of adding curbside pickup to your business is the boost it provides to your revenue. While it might require a small investment such as takeout containers and advertising, you can quickly recuperate that with orders.
- Reduce reliance on third-party apps
Third-party apps might be great for those sitting at home, but for restaurants, the extortionate fees quickly eat into profits. Offering curbside pickup allows restaurants to maintain complete control over their services.
- Higher Quality
Utilizing curbside pickup will also ensure you can maintain your high-quality service. Relying on delivery people from third-party apps means you lose that final stage and cannot be sure of the state it arrives in. By allowing customers to pick up direct from your premises, you can guarantee you deliver the quality you pride yourself on.
- Better Brand Identity
Curbside pickup is also a great way of boosting your brand identity. It is a far
more personable way of interacting with customers, helping them to understand your company and feel more connected with you. That personal touch is something that we all love and increases the likelihood of customers returning.
Tips to Start Offering Curbside Pickup
If you are looking to launch curbside pickup, then there are a number of tips that you can implement to boost your success. This includes things such as paying attention to how you package items to the food that you do (or do not!) include on takeout menus.
While these are all essential tips in helping to maximize customer experience, the most important step you should take is to effectively market yourself. While in this digital age, you might think that advertising online is your leading solution, but you will be competing against hundreds of other businesses and targeting people too far away from your restaurant.
One of the most powerful ways to attract new customers is through restaurant banners and curbside pickup banners. Utilizing these solutions will help you to target passers-by and existing customers in the most cost-effective way possible, allowing you to advertise your brand every hour your business is open.
Here at Impact Banners and Signs, we know just how effective the right restaurant banners and curbside pickup banners are to your business. That is why we provide the highest quality signs possible, customized to meet your requirements and allowing you to promote your website and contact details in a vibrant and eye-catching way.